This publish was written by Kevin Yuann, VP of product and enterprise growth at NerdWallet.
We not too long ago had the privilege of honoring the winners of NerdWallet’s Finest-of Awards on their industry-leading private finance merchandise. Our Nerds evaluated greater than 500 monetary merchandise to determine the best-of-the-best private finance merchandise of the 12 months throughout a number of private finance classes, together with bank cards, mortgages, banking, private loans, investing, scholar loans and journey rewards packages.
After I first joined NerdWallet, nearly 5 years in the past, we had a group of 4 content material Nerds to guage and decide the very best bank cards for shoppers. It’s superb to see how we’ve grown and the way the very best private finance merchandise have advanced to serve shoppers. Now in our fourth 12 months of celebrating the Finest-of Awards, we’ve got a content material group of greater than 80 Nerds who use in-depth analysis rubrics and independently assess the very best monetary merchandise throughout eight classes.
To have a good time this 12 months’s award winners, we held our first supplier summit, Nerd100. The occasion introduced collectively greater than 50 of our award-winning companions to get pleasure from two days of networking and thought-provoking periods designed to encourage and empower one other 12 months of best-in-class shopper finance.
At one session, our head of name, Alison McGlone, hosted 5 thought leaders to debate advertising and marketing to millennials and getting ready for Gen Z. In lots of circumstances, monetary companies firms have made nice strides adapting to the wants and preferences of those generations. Nonetheless, there are nonetheless many alternatives to do extra to assist this massive and numerous group of shoppers plan for the subsequent phases of their monetary lives, resembling saving for a house and getting ready for retirement, whereas they stability unprecedented scholar mortgage and private debt.
The panel consisted of Tony Högqvist, govt artistic director at Airbnb; Joanna Jones, CEO and founding father of InterQ; Dave Kim, senior product advertising and marketing supervisor at Lyft; Sylvia Kwan, chief funding officer at Ellevest; and Jasmine Clennon, promoting insights advertising and marketing strategist at Fb. These industry-leading specialists mentioned co-creation and the way essential it’s for manufacturers to construct one thing with their members—guaranteeing folks really feel linked to the expertise quite than making a transactional relationship. Additionally they highlighted the significance of immediacy and creating frictionless product experiences, particularly in onboarding. One other huge pattern targeted on the necessity for manufacturers to be genuine and clear, as this group of shoppers depends on social belief and gravitates towards manufacturers which might be targeted on social good. The specialists additionally shared examples of how this cohort is community-minded and needs their dollars to make a distinction on the earth. Total, the panel generated some phenomenal takeaways for our companions — and supplied widespread dialogue matters for the enjoyable networking actions that adopted.
At NerdWallet, we’re always working to evolve the NerdWallet expertise so that folks can really feel linked and enabled by their funds to do extra. As mentioned on this panel, by way of participating experiences, genuine and clear recommendation and quick actionable insights we need to assist folks reside their finest life as an alternative of being burdened with uncertainty and stress.
All the occasion culminated in an awards ceremony celebrating the best-of-the-best private finance merchandise. With out these merchandise, shoppers may very well be paying larger charges and extra curiosity for fewer rewards. At NerdWallet, we consider shoppers deserve the very best, and we’re critical about offering choices, which wouldn’t be potential with out our award-winning companions.
Need to study extra concerning the merchandise that gained awards? Try the total listing of award winners right here.
Images by Kevin Malmgren, NerdWallet.